最新のSCMP問題集で試験を準備する

A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

• A. Communication strategy
• B. Business objective
• C. Planning process
• D. Communication tactics

A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

• A. Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
• B. Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
• C. Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
• D. Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.

A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

• A. Since the spun content does not exceed 50% of the total content, this is not plagiarism.
• B. Spun content is not a form of plagiarism because this falls under the "fair use" rules.
• C. Spun content is a form of plagiarism.
• D. Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.

A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

• A. Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
• B. Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
• C. Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
• D. Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.

Which of the following competencies should a communication professional, engaged in strategic communication management, develop FIRST to ensure they add value to an organization?

• A. Business and financial acumen
• B. Change communication
• C. Strategic advisory skills
• D. Leadership development