Salesforce Essentials for Marketing Cloud Email Marketers 認定 EEB-101 試験問題:

1. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Select winning path three days after journey activation
B) Place a Random Split before Path Optimizer for the pilot group.
C) Configure a holdback group to be targeted by the winner.

2. A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

A) Schedule and activate Triggered Sends for the messages in the journey.
B) Select the Recurring schedule type for the entry source in Journey Builder.
C) Select an automation to populate the Entry Source Data Extension.

3. Leading up to various holidays seasons, Northern Trail Outfitters (NTO) plans to included special events and content in its emails. This content will change throughout the year.
What should NTO use to ensure the most up-to-date content is included in each email?

A) Dynamic Content Block
B) Reference Content Block
C) Einstein Content Selection

4. Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.
Which update should be implemented to the automation to process the fries as they are received while minimizing network?

A) Implement an API to start automation with every file transfer.
B) Replicate the automation and schedule mem to execute server eight hours
C) Replace the Schedule with File Drop and use a filename pattern

5. Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?

A)

B)

C)

質問と回答：