Salesforce Certified Marketing Cloud Engagement Consultant 認定 MCE-Con-201 試験問題:

1. which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A) Account-based marketing completely replaces broad-based marketing.
B) Account-based marketing can be implemented in stages.
C) Account-based marketing personalizes experiences for prospects.
D) Account-based marketing is only a good fit for certain industries.

2. What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

A) All prospects on the recipient list must be assigned to a user.
B) The email must also contain assigned user merge fields.
C) There must also be a general or specific user as a sender.
D) The assigned user must be connected through user sync.

3. Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A) Create an automation rule to clear the opt out field on the leads and contacts.
B) Run a permission pass effort to all of the leads and contacts who have opted out.
C) Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

4. LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A) Set up scoring categories > create page actions associated with the scoring category > create a Set up scoring categories > create custom redirects associated with the scoring category > set
B) Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
C) Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

5. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

A) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
B) Automation Rule with blank critera and add action &
C) Automation rules with attended webinar and remove action
D) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action

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