Salesforce Certified B2C Solution Architect 認定 Arch-302 試験問題:

1. Universal Containers currently has B2C Commerce and Marketing cloud for their commerce and marketing needs. They are concerned with the amount of abandoned carts they currently have with many of their customers and have requested to implement an abandoned cart solution.
What should a Solution Architect do first to accommodate a scalable and functional abandoned cart solution between B2C Commerce and Marketing Cloud?

A) Enable Collect Tracking within Marketing Cloud Personalization Builder
B) Create Cart Abandonment Emails within Marketing Cloud Email Studio
C) Install Customer Tracking within Commerce Cloud Cartridge
D) Enable Collect Tracking within Marketing Cloud Email Studio

2. A company is in the process of defining the right systems to deliver key capabilities for its B2C business. The company has about 2 million customers, each placing an average of 100 orders each year through its existing B2C Commerce platform.
The company needs a system that can:
* Deliver a full list of all customer orders throughout their engagement lifetime
* Provide lifetime engagement tracking and history of the customer
* Calculate the lifetime value of customers based on their orders
Which three systems should a Solution Architect recommend to meet the company's requirements' Choose 3 answers

A) Service Cloud
B) Sales Cloud
C) Marketing Cloud
D) Salesforce Order Management
E) Heroku

3. A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers

A) Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
B) Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
C) Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
D) Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
E) Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.

4. A luxury retailer is about to implement B2C Commerce and Marketing Cloud for their online presence. They are well known for being open with their customers when it comes to their customers' purchases. For example, if a customer asks for a record of their recent purchases, they provide it very quickly within their stores. They would like this to reflect in their online presence as well.
Given that requirement and the requirement to adhere to global data privacy acts, what are two out-of-the-box features the retailer should enable across these clouds when it comes to providing customers access to their own data?
Choose 2 answers

A) Use the Customer Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single customer.
B) Use the Customer Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single customer.
C) Use the Contact Data Portability report in Marketing Cloud to create a report containing subscriber data related to a single contact.
D) Use the Contact Data Snapshots report in Commerce Cloud to create a report containing purchaser data related to a single contact.

5. A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.
What are two reasons a connected B2C Solution can add value to the company?
Choose 2 answers

A) Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents
B) Allows agents to more easily access customer data to better support customers when they call in
C) Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku
D) Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials

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