最新のCategory-Manager問題集で試験を準備する

CMA Category-Manager 試験概要:

CMA Category-Manager 試験シラバストピック:

CMA Certified Professional Category Manager (CPCM) 認定 Category-Manager 試験問題：

1. What is the benefit of tracking SOW for a Retailer in a particular category?

A) SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
B) SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
C) SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
D) SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.

2. Which action would BEST reduce shrink in a perishable category?

A) Increase promotion frequency
B) Add more branded items to the assortment
C) Improve forecasting and shelf-life rotation
D) Order large quantities for better pricing

3. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across retailers
B) Helps understand how shoppers buy across categories
C) Helps understand how shoppers buy from month to month
D) Helps understand how shoppers buy across channels

4. Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A) Retail POS Data and Syndicated POS Market Data
B) Focus Groups and In-Store Observations
C) Social Media Analytics and Web Traffic Data
D) Loyalty Card Data and Household Panel Data

5. The simplest form of regression analysis is _____, where the relationship between variables is modeled as a straight line.

A) Decision Tree Regression
B) Quantile Regression
C) Linear Regression
D) Polynomial Regression

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